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WHITE PAPER : Business Development (English Version) - Chapter 2

Chapter 2

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Chapter 2: 6 Best Practices to successfully kick start your sales

Author : Dominique Bonnisseau
Co-Author : Corinne Tsamba

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Date of publication Février 2019
Pages 16

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In this second chapter of this publication series, we focus on documentations and elements photonics hardware products manufacturers should produce before starting client’s prospection. You will need the following documents:

  • Business plan

  • Marketing studies

  • A complete and clear offer

  • A pricing policy

  • A development strategy


CONTENTS




1.    INTRODUCTION

2.    YOUR BUSINESS PLAN

3.    MARKET STUDIES : AN UNDERESTIMATED BUSINESS TOOL

4.    WHICH PREREQUISITES FOR YOUR OFFER?

5.    YOUR PRODUCT: EMPHASIZE ON THE SOLUTION

6.    YOUR PRICING POLICY

7.    WHAT IS YOUR DEVELOPMENT STRATEGY?

8.    CONCLUSION  

9.    ABOUT THE NEXT CHAPTER

Contacts

Dominique Bonnisseau
6 cité de Trévise - 75009 PARIS - France
Email : dbonnisseau@tematys.com

Corinne Tsamba
ctsamba@tematys.com

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