WHITE PAPER : Business Development (English Version) - Chapter 6

Chapter 6

Chapter 6 : The key success factors of your commercial production  

Author : Dominique Bonnisseau
Co-Author : Corinne Tsamba

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Date of publication August 2019
Pages 22

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In this last chapter of the series of white papers on business development of SMEs / start-ups marketing photonic products and services, we present the key success factors for your commercial production.

CONTENTS

1.  INTRODUCTION

 
2.  MANAGEMENT TOOLS OF YOUR COMMERCIAL PRODUCTION

 
2.1.  Customer Relationship Management (CRM) software

2.2.  Business Development Meetings

 
3.  LEVERAGING AGILITY TO BUILD CUSTOMER RELATIONSHIPS

 
3.1.  Technical Agility

3.2.  Service Agility

 
4.  THE BENEFITS OF BUSINESS INTELLIGENCE

 
4.1.  Intelligence on your client

4.2.  Intelligence on your competition

 
5.  THE BENEFITS OF AN EFFICIENT COMMUNICATION

 
6.  CONCLUSION


7.  ABOUT THE AUTHOR

 
8.  ABOUT TEMATYS BUSINESS DEVELOPMENT OFFER

 
9.  PRESENTATION OF TEMATYS BUSINESS DEVELOPMENT TEAM

 
10. KEEP IN TOUCH WITH US

Contacts

Dominique Bonnisseau
6 cité de Trévise - 75009 PARIS - France
Email : dbonnisseau@tematys.com

Corinne Tsamba
ctsamba@tematys.com

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