Posts Tagged 'marketing'

What marketing can bring to photonic technologies (English version)

Posted by:

« Facts exist outside the building,
Opinion reside within,
So, get the hell outside the building! »
Steve Blank

Imagine you are appointed for leading the design of the next Ariane Rocket. How are you going to do?

Undoubtedly, with common sense, you will think: « before choosing the diameter of the rocket, the power of its engine, its carrying capacity and so, I need to know what the rocket will have to carry in space. » You will want to estimate ...

Continue Reading →
0

What marketing can bring to photonic technologies (French version)

Posted by:

« Facts exist outside the building,
Opinion reside within,
So, get the hell outside the building! »
Steve Blank

Imaginez que l’on vous charge de définir la prochaine fusée Ariane. Comment vous-y prendrez-vous ?

Sans aucun doute, vous commencerez par ce constat de bon sens : « avant de choisir le diamètre de la fusée, la puissance de ses moteurs, sa capacité d’emport etc. je dois connaître, ou au moins estimer ce que la fusée devra emporter dans l’espace ». ...

Continue Reading →
0